Frequently Asked Questions
Answers to some of the most frequently asked questions about XChange. If you do not find an answer you are looking for, please feel free to contact us.
Audience
Who is the target audience at XChange?
Solution providers – this is our umbrella term which includes resellers, integrators, ISVs, enterprise partners, SMB VARs, network integrators, storage, security sp's, VAR500 organizations, consultants
How do you recruit solution providers? What is their incentive to attend?
Solution providers are recruited from the massive circulation databases of CRN and VARBusiness as well as select distributor and vendor databases. We recruit potential candidates based on their profiles and qualify them as part of our audience based on set criteria for each XChange event. This includes completion of a thorough application, a telephone interview and investigation of their website. When a solution provider meets our qualification process they are invited to attend XChange to meet with vendors/sponsors, editors, and peers. It’s important to note that 80% of our attendees are executive management titles.
What are the demographics of the solution provider attendees?
All solution provider executive reseller, recommend, specify or integrate technology solutions to end-user customers varying from small business up to and including enterprise and Fortune 1000 organizations. For specific technology demographics ask your sales rep for our full demographic reports.
Why would solution providers want to take 3 – 4 days out of their business to attend XChange?
Our attendees realize the value XChange brings to their business in a variety of ways.
What is an XChange Boardroom Appointment?
XChange Boardroom Appointments are 25 minute sessions with 12-15 solution provider executives in a boardroom setting. XChange Boardroom Appointments are segmented into groups based on business or technology focus. Examples include: SMB VARs, Enterprise Partners, System Integrators/Consultants, Storage solution providers, Security olution providers, Vertical market solution providers, Network Integrators, VAR500, etc.
How can I be sure that solution providers are selling my type of products?
Our demographic profiles will give you the data you need to ensure you are meeting the right solution providers.
Sponsors
What type of companies sponsor XChange events?
Any organization that is looking to recruit partners, educate and train, gain feedback or communicate to the solution provider community. Our sponsors include small and medium organizations as well as the top technology leaders.
How do you compare to other events?
XChange is the only channel event organization that provides you with the full spectrum of the channel; including our online properties, face-to-face opportunities, research and print publication; CRN and VARBusiness. We are vendor and distributor neutral, providing all sponsors with a level playing field.
How can I compete with larger sponsors that include Fortune 1000 organizations?
XChange provides you with a fairly level playing field.
How does XChange compare to a larger tradeshow like N+I, Comdex, Cebit, etc.?
XChange provides you with an intimate environment for you to conduct business with a highly qualified audience of solution providers. We provide you with quality versus quantity of leads. Additionally, exhibits are only a part of the XChange experience. You will be able to network and meet solution providers through XChange appointments, exhibits, social events, and educational sessions.
Who is the target audience at XChange?
Solution providers – this is our umbrella term which includes resellers, integrators, ISVs, enterprise partners, SMB VARs, network integrators, storage, security sp's, VAR500 organizations, consultants
How do you recruit solution providers? What is their incentive to attend?
Solution providers are recruited from the massive circulation databases of CRN and VARBusiness as well as select distributor and vendor databases. We recruit potential candidates based on their profiles and qualify them as part of our audience based on set criteria for each XChange event. This includes completion of a thorough application, a telephone interview and investigation of their website. When a solution provider meets our qualification process they are invited to attend XChange to meet with vendors/sponsors, editors, and peers. It’s important to note that 80% of our attendees are executive management titles.
What are the demographics of the solution provider attendees?
All solution provider executive reseller, recommend, specify or integrate technology solutions to end-user customers varying from small business up to and including enterprise and Fortune 1000 organizations. For specific technology demographics ask your sales rep for our full demographic reports.
Why would solution providers want to take 3 – 4 days out of their business to attend XChange?
Our attendees realize the value XChange brings to their business in a variety of ways.
- Meeting editors of CMP Channel
- Identifying new opportunities with current vendors and distributors
- Discovering new technologies and new vendors to do business with
- Networking with industry peers from across the country
- Providing them with one location for vendor training, education and certification
What is an XChange Boardroom Appointment?
XChange Boardroom Appointments are 25 minute sessions with 12-15 solution provider executives in a boardroom setting. XChange Boardroom Appointments are segmented into groups based on business or technology focus. Examples include: SMB VARs, Enterprise Partners, System Integrators/Consultants, Storage solution providers, Security olution providers, Vertical market solution providers, Network Integrators, VAR500, etc.
How can I be sure that solution providers are selling my type of products?
Our demographic profiles will give you the data you need to ensure you are meeting the right solution providers.
Sponsors
What type of companies sponsor XChange events?
Any organization that is looking to recruit partners, educate and train, gain feedback or communicate to the solution provider community. Our sponsors include small and medium organizations as well as the top technology leaders.
How do you compare to other events?
XChange is the only channel event organization that provides you with the full spectrum of the channel; including our online properties, face-to-face opportunities, research and print publication; CRN and VARBusiness. We are vendor and distributor neutral, providing all sponsors with a level playing field.
How can I compete with larger sponsors that include Fortune 1000 organizations?
XChange provides you with a fairly level playing field.
- Over 95% of all booths are standard 10x10 size
- All sponsors receive the list of solution providers (including contact information and demographics) two weeks prior to the conference
- All sponsors have access to all solution events, awards dinners and networking events
- Solution Providers are continually looking for new technologies and/or vendors on a regular basis
How does XChange compare to a larger tradeshow like N+I, Comdex, Cebit, etc.?
XChange provides you with an intimate environment for you to conduct business with a highly qualified audience of solution providers. We provide you with quality versus quantity of leads. Additionally, exhibits are only a part of the XChange experience. You will be able to network and meet solution providers through XChange appointments, exhibits, social events, and educational sessions.
